Links

A curated index: sources I return to for strategy, execution, GTM, and clarity.

Strategy and decision

Thinking tools I actually use.

Richard Rumeltrumelt.com
Good strategy / bad strategy
Roger Martinrogermartin.medium.com
Strategy as choices
Hamilton Helmer (7 Powers)7powers.com
Power sources, durability
Wardley Mappingwardleymaps.com
Value chain + evolution

Execution and coordination

Commitments, operating cadence, and follow-through.

Conversations for Action (Flores)en.wikipedia.org
Commitment loop
System dynamics (Sterman / MIT)en.wikipedia.org
Feedback, delays, accumulation

Brand and positioning

Brand as proof under uncertainty.

Byron Sharp / Ehrenberg-Bassehrenberg-bass.org
Mental availability, reach
April Dunfordaprildunford.com
Positioning that sticks

IndieWeb and personal sites

Simple web, owning your publishing.

IndieWeb: Getting Startedindieweb.org
Aaron Pareckiaaronparecki.com
A clear model of an index site
Henry.codes essayhenry.codes
The idea that kicked this off