About

A practical operator’s page: what I do, how I work, and where to go next.

What I do

I help founder-led, engineering-heavy B2B companies translate strategy into executions: so teams align, decisions stick, and GTM moves under real constraints.

How I work

I work at the point where strategy breaks down: clarifying what must be true to win, identifying the few decisions that actually matter, and building the operating cadence that turns intent into repeatable execution.

Who it’s for

Teams with complex products, long sales cycles, and high stakes: where "more marketing” isn’t the answer and the real problem is coordination, proof, and follow-through.

Now

I’m interested in what still holds when modern GTM playbooks stop working: long sales cycles, skeptical buyers, and environments where credibility has to be earned through behavior, not claims.